When Wallsend Golf Club in Newcastle-upon-Tyne made the decision to implement online tee time bookings there were understandably concerns from staff about venturing into this unknown territory. Club Secretary, David Souter, and his team had some experience of introducing new systems at the club in other areas, and it had not always been a positive undertaking. Fortunately, BRS Golf by GolfNow made the transition as smooth as possible, supporting the club through the entire process with on-site demonstrations and training for everyone involved.
David says: “Our fears were completely unfounded, the on-site training service from BRS Golf was very successful and we were ‘live’ with the new system in a matter of days. BRS Golf were there, not only explaining what we needed to do, but next to us setting it up on site. This was a very refreshing and highly successful method.”
BRS Golf Account Manager, Barry Johnston, picks up the story: “David asked if we would be able to come and demonstrate the system to the management of Wallsend’s parent company, Centurion Park. This is very much our normal practice and we are always happy to visit the site of any prospective customer, to not only demonstrate the system, but also get a better understanding of how that club operates and make recommendations on how best to configure and implement. We spent a very enjoyable afternoon with Centurion Park and Wallsend Golf Club and they both agreed to proceed with the project and share the costs.”
How did this perfect partnership come about?
David first encountered BRS Golf when he visited a local club who had implemented the system. “My counterpart at the local club showed me what the system was capable of and how their members had embraced online booking, and I could see the potential for introducing the system at Wallsend,” David explains.
After initial discussions with Barry back in 2012, David was convinced the system was right for the club and would easily justify the costs quoted. David discussed the idea with his colleagues and they agreed.
“We made the decision to proceed with BRS Golf, but we could see there was a good opportunity for the owners of the course, Centurion Park, to get benefits from BRS Golf if they adopted the system too,” David adds.
Six years on, has this been a good investment?
“The members love the system and booking online improved our utilisation of valuable competition tee slots immensely,” says David. “The administration time on tee sheets and the club diary etc. has been reduced and Centurion Park are generating extra visitor revenue from online booking too. The BRS Golf support services are first class too, and most of our problems are resolved on the first call.
“This has, without doubt, been one of the most successful initiatives we have undertaken in the 25 years that I have been here. I would have no hesitation in recommending BRS Golf to any club, and I know that many local clubs have taken my advice and are now also very satisfied BRS Golf customers.”
High praise indeed!
About Wallsend Golf Club
Wallsend Golf Club was founded in 1905, and despite changes to the actual playing sites – and the disruption of the council acquiring the land for agricultural purposes through both World Wars – the club continues to thrive and has always been an integral part of Newcastle-upon-Tyne’s east end community. Just four miles from the city centre, this well-established parkland course has added impressive new facilities following major investment, including a modern, 24 bay driving range, refurbished golf shop and the addition of the playfully-named Happy Gilmore’s Bar – open all day to members and visitors.
How can BRS Golf technology help your club? Make an enquiry today.