As the UK’s leading provider of online tee times and golf club management solutions, GOLFNOW UK & Ireland (including BRS Golf by GOLFNOW and Teeofftimes by GOLFNOW) today pledged its support of The R&A’s Women in Golf Charter and will undertake initiatives to help strengthen the focus on gender balance within the golf industry by promoting golf as a great place for women to work.

GOLFNOW will do more to advocate and encourage women to work in golf, and endeavour to include women players in its marketing campaigns, emails and website photography. The company will continue to work collaboratively with The R&A to achieve its aims.

The Charter, launched by golf’s governing body in 2018, specifically aims to:

  • Strengthen the focus on gender balance and provide a united position for the golf industry
  • Commit national federations and organisations to support measures targeted at increasing participation of women, girls and families in golf
  • Call upon signatories to take positive action to support the recruitment, retention and progression of women working at all levels of the sport
  • Set individual targets for national associations for participation and membership and reporting progress annually
  • Develop an inclusive environment for women and girls within golf

GOLFNOW UK&I General Manager, Brian Smith, says: “I whole-heartedly support this fantastic initiative by The R&A and am proud that GOLFNOW is the first golf technology provider to lend its support to the Women in Golf Charter. As both a keen golfer and an employer in the golf industry, I believe it is important to continually grow the game and I hope to see more women taking up the sport. At GOLFNOW we have a brilliant company culture which promotes inclusivity, as well as golf, and this has been integral to building a great team.”

GOLFNOW UK&I HR Manager, Rosie McCaul, adds: “Here at GOLFNOW and across the wider NBC Group, commitment and proactivity in ensuring Diversity and Inclusion is at the heart of everything we do. Growing the Game by encouraging more women to play golf will be instrumental in also attracting more women to work in the industry. This is a commendable commitment by The R&A and one that we are very proud to support.”

As an ongoing company initiative, GOLFNOW UK & Ireland already has been hosting regular society days and golf lessons, run by Course Sales Associate Lucy Simpson. The society outings take place in a scramble format so that beginners, both men and women, can enjoy the game without any pressure to contribute points to the scorecard.

Additionally, women hold key roles within GOLFNOW’s international business, including HR Manager Rosie McCaul  Amy Chambers in customer support, Lucy Simpson and Anna McWilliams in sales, support executive Rachel Kane, Lauren Kelly in HR, Karen Moss as marketing executive, data analyst Charlene Hesketh and technology specialists Lesley Williams, Niamh Goodwin, Sarah Bradley and Michaela McGrath.