We launched GolfNow Plus in the UK market

In February 2018 we announced the launch of GolfNow Plus for clubs in the UK and Ireland. The Plus management system allows clubs to monitor and respond to online reviews, better understand the competitive landscape through analytics and see at a glance what golfers are saying – or not saying – about their course. That critical business info is compiled into an easy-to-read percentage score based on tweets, Facebook and Instagram mentions, and emails.

In addition, a host of other features help clubs increase their membership, grow their databases and drive sales; including exclusive autopricing technology, designed to save  time by making real-time, utilisation-based updates to online rates based on what’s happening on your tee sheet.

Interested in joining Plus? Email: sales@GolfNow.co.uk


We encountered the Beast from the East

What a start to the year it was for golf clubs and golfers! The Beast from the East was a very different animal to storms we have encountered on the British Isles in the past. It brought widespread, unusually low temperatures and heavy snowfall leaving many courses unplayable throughout March. The Pro at Gleneagles wasn’t put off by the Artic conditions though!


We worked to achieve GDPR compliance

The EU General Data Protection Regulation (GDPR), came into effect on 25 May 2018 and was almost as big a hurdle for many businesses as the Beast from the East! The new legal framework sets the standards for the collection and processing of individuals’ personal information in the EU. As the leading golf technology company, we take compliance and security seriously, and our team worked incredibly hard this year to make the required changes to our technology solutions.

If you would like further information on GDPR, please have a look at this handy article from BRS Golf.


We are named Best Business Premises

GolfNow’s Belfast office was delighted to be named “Best Business Premises” during a glittering Belfast Business Awards gala at historic St Anne’s Cathedral in Belfast in May. These awards are highly sought after, with more than 100 companies shortlisted! We offer on-site BRS Golf training to golf club staff at our award-winning offices. To book a Power-Up session and unlock the power of our technology, please get in touch with our Customer Success Team on 00800 780 88888 or email support@brsgolf.com


We launched in-app push notifications

In June we announced in-app push notifications for our Members’ Booking App. You can now keep your members in the loop with our new ‘Club Messages’ functionality, found in the ‘Tools’ section of your BRS Golf dashboard. Save time and money on club admin and emails by quickly and easily communicating with golfers while they’re at home, on the course or in the bar. Simply add your social event, competition results or course closure notice into Club Messages and, at the push of a button, your members will receive the message directly to their phone.

Our client Leven Links, however, found a very novel use for this new technology. The Fife-based golf course utilised Club Messages to evacuate members who were out on the course when an unexploded WW2 grenade was found in the field adjacent to the sixth tee!


We unveiled the all-new BRS Golf dashboard

In July BRS Golf created a new dashboard that lets you see your daily vitals at a glance. Simply log in and immediately view tee sheet utilisation, booking totals and number of visitors and members playing that day. Switch between your courses at the touch of a button by selecting a course name on the top right-hand side of the screen. You can also see what’s happening tomorrow by clicking the ‘Tomorrow’ tab.

Plan your week and month more effectively by using the graph view to stay on top of the number of visitors’ rounds, types of reservation and tee sheet utilisation for the next 7, 14 or 30 days.


We continued commitment to Junior NI Open

For the second year in a row, GolfNow ran the Junior NI Open alongside the main NI Open event 16-19 August at Galgorm Castle Golf Club in Co. Antrim. Over 300 youngsters took part in the free competition on Galgorm Castle’s pitch and putt, where the standard of golf was incredibly high from these budding Rory McIlroys and Olivia Mehaffeys. Two young lads each managed a hole in one and the best score of the week was 11 (from five holes!). The four fantastic winners — Jonathan Dawson, Amy Nicholl, Parker Bonnes and Zara Proctor — won a brand new set of junior clubs each and a ticket for them and a guardian to attend the final day of next year’s Open at Royal Portrush.

The competition is part of GolfNow’s ongoing commitment to growing the game of golf and was open to anyone aged 4-11. Prizes were awarded to the highest scoring boy and girl aged 4-7 and 8-11.


We welcomed commentating legend Peter Alliss

Peter Alliss – the ‘Voice of Golf’ – launched the Irish branch of his Masters charity at GolfNow’s Belfast HQ on 29 August. The Peter Alliss Masters invites golf clubs to hold competitions to raise money for high-powered wheelchairs for disabled youngsters across the UK. Michael Moss, President of the Irish Golf Club Managers Association, will head up the charity in Ireland. The first chairs bought with funds raised by Irish clubs will be presented to families at The Open at Royal Portrush in 2019.


Galgorm Castle shares its BRS Golf success story

Before partnering with BRS Golf, Galgorm Castle used a manual diary to oversee all visitor and member bookings. That was eight years ago and now director of golf Ross Oliver says club staff can’t imagine managing casual or competition tee time reservations without our market-leading system.

“When Galgorm Castle first implemented the system in 2006, the goal was to modernise the booking process, become more efficient and increase sales. All of these goals have been met, and indeed, exceeded. BRS Golf technology allows us to look at our green fee forecasts and identify potential for further income while cutting down on admin costs and improving the booking process for members and visitors alike.”


Europe wins the Ryder Cup in exuberant style

After a jubilant European victory at the Ryder Cup in September some of the BRS Golf team had the chance to play Le Golf National. Product Owner James Donaghy, Course Sales Associate Lucy Simpson and Finance Director Peter Stevenson share their account of the day they walked in the footsteps of our European champions. Here’s how they got on…


We Tee It Up With Rory McIlroy!

What a day it was at Royal Portrush on 3 October as we welcomed Rory McIlroy and the winners of our Tee It Up With Rory competition, sponsored by TaylorMade. Our winners Ash & Richie loved every minute on the Dunluce Links (despite rather blustery conditions!). Rory had plenty of tips for the lads and even offered to buy their coffee at the halfway hut!


We host Golf Channel President Mike McCarley

The Belfast office hosted our GolfNow and Golf Channel colleagues for the company October TownHall meeting. President Mike McCarley spoke about growing the game of golf in the UK, US and the rest of the world while Jeff Foster and Will McIntosh talked about the exciting year GolfNow has had and what the future holds for our market-leading technology. Special guest from The R&A Neil Armit shared his excitement about TheOpen 2019 returning to Royal Portrush.


We meet 20×20 ambassador Stephanie Meadows

In November BRS Golf’s Lucy Simpson and Karen Moss attended a presentation by pro golfer, NorthernIreland native and all-round lovely lady Stephanie Meadow. Stephanie has been announced as a 20×20 ambassador – a campaign championing women in sport and inspiring a new generation. Supported by the Federation of Irish Sport, Investec and NI Sports Forum. Check out this video for more info on 20×20 https://lnkd.in/g6WBwrE


We’re pleased to announce the BRS Payments Processor

Accepting payments though BRS Golf by GolfNow is now easier than ever with the introduction of our new payments solution. Until now, we have worked with a number of third party payment providers, enabling golf clubs to accept online and over the phone payments through BRS Golf. However, we’ve responded to customer requests for a more seamless solution that is managed directly within BRS Golf. BRS Payments is a payments solution built specifically for golf clubs and their unique needs. Our aim was to simplify the entire experience of accepting and managing payments, and offer pricing that is easy to understand. Find out more.


Next year look out for our new-look Members’ Module, the launch of our iPad tee sheet, Member Buggy Booking and so much more!