Phil Posnett (PGA Secretary), Lucy Simpson (BRS Golf), Ricky Whitford (PGA Chairman) and Richard Kilpatrick (Banbridge pro)

BRS Golf by GolfNow has partnered with the PGA North of Ireland to support the Ping Ulster Golfers’ Alliance winter pro-am fixtures. The partnership is part of BRS Golf’s ongoing commitment to both professional and amateur golf in Northern Ireland and Ireland.

BRS Golf announced its support at Ardglass Golf Club on Monday 12 November alongside Ricky Whitford, chairman of the PGA North of Ireland, and branch secretary Phil Posnett.

The PGA fixtures will run throughout the winter until March 2019, alighting at some of the finest golf clubs in Ireland and Northern Ireland, including professional events at Royal County Down and Royal Portrush and pro-ams at Ardglass, Concrawood and Castlerock.

The line-up of events gives BRS Golf the unique opportunity to talk to club professionals and managers about challenges and opportunities within the industry, and how our market-leading, time-saving technology can help them achieve their business goals.

In 2017 BRS Golf launched its members booking app which is already used by 1,139 clubs across the UK & Ireland. It allows club members to book the tee times they want anytime, anywhere with just a few taps. Clubs can send push notifications to keep their golfers in the loop on the latest fixtures and results, and members can use the app’s buddy feature to add their playing partners to their four-ball with ease.

The series of tournaments also provides an opportunity for the industry to celebrate its hard-working pros and gives amateurs the chance to play alongside and learn from some of the country’s best golfers.

BRS Golf’s marketing director, Andrew Hollywood, says: “We are delighted to support the PGA in the North of Ireland as they host their winter alliance events. It gives us the opportunity to meet up and thank the hard-working golf professionals at the end of a busy season. Last year BRS Golf launched a brand-new members’ booking app available to UK and Ireland golf courses.

“The app allows golf club members to make bookings at their home course and also reduces administration time for club managers. At the moment over 87,000 golfers use the app each week and it supports the management of 25 million golf bookings per year using our software.”